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Data
Suppression Services

a) File Suppression

When marketing to a set of data you may want to remove certain data records, such as your existing customer database. File suppression will use your not-to-mail records as a look up and remove them from the mailing database.

b) Category Suppression

Alternatively you may want to target a specific type of contact within your database and exclude another type. An example of this would be that you want to mail all the data records that have a job title relating to purchasing or to exclude C-level contacts (high level directors such as CEO CIO), from your campaign.

In this instance we would supply you with counts of your database by number of records by job title and work with you to compile a target list of records to be kept / removed.

c) Excluded Suppression

Clients find this particularly useful when sending regular mail. We hold a list of contacts that are to be specifically excluded from your mailings. This may include your current customers, competitors, suppliers or known individuals that you do not want to mail. By holding these records on an excluded suppression file which can be securely updated over the web, you can be sure that your next mailing will not be sent to your chosen exclusions.

Conversely seeds and sleepers can be held as a regular inclusion file to make sure that you and your clients and / or colleagues always get included within set mailings.

d) National File Suppression

National file suppression will minimise wasted mailing packs and maximise the reception of your mailings packs by not mailing redundant contacts. There are many reasons why certain individuals will definitely not want to or be able to respond to your mailing and these include relocation, death and MPS opt out.

Every year over 6 million UK people change address

Every year there are over 600,000 UK deaths

Suppression against deceased and MPS files (if applicable) is essential to prevent distress and complaints and protect your company’s reputation and brand.

Suppression against house movers prevents wasted mail to untargeted contacts and the NCOA (national change of address file) can provide you with new addresses for some of your house moving contacts.

Business data can also benefit from deceased suppression, MPS where applicable and suppression against companies that have ceased to trade.

Every year many companies in the UK cease to trade, reportedly at least 3 in 10 businesses close within the first three years of trading.

There is little benefit in expenditure on mailing to these.

Why mail to goneaways?

Data Suppression

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