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Thank you SO much for your help on this. I know it has been a complete nightmare and just want to thank you for being so helpful.

Account Manager, Marketing and Communications Company
Direct Mail
Personalisation

Laser printing offers great quality for the personalisation of letters and other compatible material sized from A6 to A3, simplex or duplex within paper specification.

Our laser printing is carried out on a large number of printers – all are either HP or Xerox brand and we print to 1200dpi minimum as standard. Printers are run by knowledgeable minders whose job is to make sure that each batch of letters matches the signed off proof for content and the expected laser standard for quality. This avoids unnecessary wastage of your printed material due to problems that can arise from fusers, rollers and low toners.

Any wrecks or spoils are reprinted. The security of your data is important for the protection of your company, prospects and customers and so reprinted matter is forwarded for shredding before recycling.

As with collation all records are audited and in this instance printing is controlled by spool sheets.

As you might expect all laser toners are recycled – see recycling for more.

Laser printing can include any number of personalised data variables within the printed page – and we do not charge any additional premium for extra variables over and above the standard name, address, company and job title (if applicable) and URN.

Inkjet printing offers a versatile personalisation medium for alternative material such as one-piece mailers, cards and envelopes albeit generally at a lower print quality – typically 300 or 600 dpi.

Labels can be the answer to maintaining laser quality on a non-laser compatible piece – as long as they are fixed onto the piece straight. Skewed address labels are not a feature of Sharp Cat and we work on a regular number of label-addressed mailers – usually with a two or three way match with the outer envelope and / or response mechanism.

Colour Laser is particularly cost effective for smaller campaigns and for lower volumes of 5,000 or below offers a quality output at a better rate than that offered by traditional litho letterhead and mono laser print. See digital print for more.

Making your mailing for that person

A fact about direct mail is the more personal you get the better the result so that is why we have an option to take this even further

Your data holds key information which can be used to give your audience the fealing the letter has been created by a human rather than part of a mass mailing.

Call us on 01256 767400 for more information on this service.

Examples where this has helped

Marketing to both Female and Male records the letter could use this information so as to insert key products or services that relate to that persons Gender. We can assist when putting this together.

Allow your sales force to select the letter or paragraph which is to be used for that key record. We can link to your CRM (Database system) or create a web based solutuion for you.

See also

Handwriting/Calligraphy

DMA Members Hampshire