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Returns

What are returns?

Our view is that they are an often under rated, but valuable source of data in the quest to raise the integrity of your files whilst keeping marketing costs and environmental waste down.

For this reason, the provision of our postal address, receipt, sortation, bundling and counting of your mailing returns is provided for you without charge, as one of our range of Free Services.

Taking your mailing returns to the next stage it is advisable to flag them on your mailing list and if you would like to make use of our resource for this repetitive but important task, we can carry this out for you as part of a regular routine.

We recommend that we place the flagged returns into a master suppression file, which we can hold for you and use as a not-to-mail file for future mailings. Flags are categorised as standard into:

- Return to sender, address / company unknown

- Return to sender, please do not mail opt out

- Contact name changed

- Company name changed

- Address changed

These are core return reasons and if you require a narrower or wider list of categories, flags can be increased or decreased to suit.

Holding a master returns file can sometimes aid faster turnaround for mail or email campaigns where delays may be caused at the master database and the file can be supplied back to you at intervals for import into your own system.

Returns handling always pays off in terms of better targeting and the cost of delegating the flagging of returns to us usually pays off quite quickly in terms of saved postage and material over subsequent mailings.

Mail Return information

If returns are not dealt with then every future mailing will waste money. Take advantage of this service to update your data.

Handling Returns using a Data Mirror

We can hold all your returns data in a secure dedicated database. This becomes a data mirror for suppressing next mailing records.

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