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Marketing Manager, Specialist Tour Operator
Email Marketing

Email can be a powerful marketing tool, especially when combined with other medium and Sharp Cat can assist in the broadcast of an email message or campaign from either your in-house list, sourcing you a warranted list or a combination of both.

As with other direct communications an effective broadcast benefits from clean, up to date contacts, with permissions checked before use.

Email lists can decay at an even faster rate than mailing data and so it is an obvious benefit to keep email lists frequently updated.

As with other marketing data, Sharp Cat can manage your email lists for you, receive and input updates to data and supply you with extractions and counts as required. It is an inherent part of Data Protection that addresses are stored securely and properly managed to comply with Data Protection requirements.

Consumer email lists should always be run against the email preference scheme unless they have opted-in to your communication and Sharp Cat can supply this service for you. B2B lists should ideally be opt-in and certainly run against your in-house opt-out list. If you do not have one, or your organisation needs the resource to organise this then we can also update and manage your opt-out database and make sure that each email campaign is run against this before broadcast.

On the creative side, you may want to add images either within the email or externally, as attachments or even add sound and video.

Once despatched we will advise you regarding number of successful receipts and bounce backs due to incorrect email addresses and spam block. There are ways to reduce spam-block bouncebacks and we can advise.

Looking further ahead we can also provide you with a response (also known as a landing) page for the recipient to sign up for your product, service or information or a micro site specific to your project, product, brand or particular service.

Finally we can help you track your responses by supplying reports containing bounce back rates, opening rates (for HTML, not text emails) and (if applicable) whether the links provided have been clicked.

We can also help advise you about core processes that will help your copy – such as placing your best lines into the top of the email as often this will be previewed by the recipient before deciding whether or not to open and read on.

There are many other considerations which can help improve the value of your email marketing and we can help you with the testing of various strategies before roll-out.

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