Improving the quality of the data. See Data Enhancement on our site to find out how we can help you with this.

See Also Data enhancement

Entering names and addresses into a computer from printed or hand written material

A database is a collection of data that is organised so that its contents can easily be accessed, managed and updated. The most prevalent type of database is the relational database; other types that can be effective for Direct Mail are Client Server an

See Also Client Server XML

The process where duplicate lines or records are removed.

Those characteristics that define a particular group of people, examples of which include age, education level, household income, family size, and so forth.

A sharp steel rule is used to cut predefined shapes directly into one or many sheets of paper, this technique is used to create a range of products such as labels, envelopes and cartons. A web press can sometimes provide limited die cutting, with a rot

See Also web press

DNS (Domain Name Server) Blacklist is a list of internet addresses which are the source of unwanted emails. System administrators block these emails and prevent them accessing their servers.

Abbreviation of "dots per inch". This system measures print resolution, by counting how many dots of ink are used within a square inch to compose an image. The higher the dpi, the finer the print quality. Newspapers print at 170dpi, higher quality printi

See Also resolution

When two ink colours (usually black and a Pantone colour) are used in the reproduction of an image. This method produces an effect similar to a black and white photo. Following on from this, three or four colours could also be used in the image, but the

See Also Pantone

A specialized printing technique that applies pressure onto the back of a piece of paper to create a design, such that the surface at the front has a raised or three dimensional effect.

This size will fit A4 documents.

This size will fit A5 paper or 1/2 A4. These can be made in an oversize as well as standard C5 size.

Envelope used for 1/3 A4 mailing, which can also be over or under size. The undersize can be used as a BRE in an oversized envelope.

See Also BRE

Reel fed machines are used to produce this low cost printing technique.

Refers to a finish in which the text pages come right to the edge of the cover.

A design for a set of characters. A font is the combination of typeface and other qualities such as size, pitch and spacing.

See Also typeface

Abbreviation of 'file transfer protocol'. This is the standard protocol for accessing files from one computer and moving them to another

This covers the whole process involved in satisfying an order or enquiry, starting from receipt at the office, through various stages and finishing with despatch to the customer.