Direct Mail Marketing Stats Infographic

Take a look at these direct mail stats, some of which may surprise you. Direct mail is very much still alive and well and the reduction in mail volumes means your direct mail piece stands a better chance of being seen!

direct-mail-inforgraph-sc-2016

Feel free to share this infographic and we hope you have found some of the stats interesting!

References:

1DMA – thedma.org/sfb

22015 Gallup Poll https://www.gallup.com/poll/182261/four-americans-look-forward-checking-mail.aspx

3MarketReachUK, “The Seven Life Stages of Mail” https://www.mailmen.co.uk/campaigns/lifestages

4DMR Report https://expandedramblings.com/index.php/10-print-marketing-statistics-know/

5https://www.iwco.com/blog/2015/04/14/dma-response-rate-report-and-direct-mail/

6https://www.cmocouncil.org/resources/facts

7DMA (2015) https://www.dma.org.uk/article/why-direct-mail-in-the-21st-century-1

 

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