Personalisation

Print with personality

Making each mailing piece individual

Personalisation options:

• Names, addresses, and messages
• Images and graphics
• Offers and calls to action

All while maintaining the highest print quality and consistency.

Envelopes are the most popular personalisation item followed by postcards and letters. Most clients opt for a professional looking address, return address and postage impression, in mono.

Would you like a message on the front of the envelope? As well as upgrade options for colour text, images and logos, to boost opening rates and inform recipients, a message can be added to the front of the envelope for free.

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Data and why it matters

Even before amazing artwork or offers, the most important component of successful mail campaigns is the data.

Handled correctly, good quality data produces focused mail that delivers results; Unchecked data with out of date or invalid addresses lowers results as well as wasting material and costs.

That’s why Sharp Cat has a technical team to run client data through returns suppression, deduplication and PAF (Postcode Address File) verification as well as options for additional cleaning processes such as proper casing and salutation creation.

And if you are buying data through Sharp Cat Geolist, the data is already clean and up to date. Geolist offers the most comprehensive UK address data that we know of and draws from a combination of trusted sources including Royal Mail PAF and Ordnance Survey.