News & Insights

May 13, 2026

Using Sharp Cat Data to Top Up Your Mailing Lists: A Purr-fect Case Study

When one of our clients noticed that ticket sales were looking a bit thin for their 2025 pantomime, they came […]

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July 9, 2025

What is the Strategic Mail Partnership (SMP)?

The Strategic Mail Partnership (SMP) is a UK-based industry body that brings together businesses, suppliers, and stakeholders across the mail sector to champion […]

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June 26, 2025

Royal Mail and the Future of the Universal Service Obligation (USO): What’s Changing in 2025

As the UK’s postal landscape continues to evolve, Royal Mail is preparing for significant changes to the Universal Service Obligation (USO)—the legal requirement […]

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June 11, 2025

What Is JIC Mail and Why Does It Matter?

In a world where marketing performance is measured down to the click, JIC Mail—the Joint Industry Committee for Mail—brings the same level […]

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May 14, 2025

How Many Times Is Direct Mail Read? And Other Surprising Facts

In a world dominated by digital noise, direct mail continues to stand out—literally. It lands in hands, sits on kitchen counters, home […]

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