3 FREE Sharp Cat Services You Probably Never Knew Existed!

Cassidy Walton — Wed, 06 Nov 2019 11:27:03 +0000

In a digital world, businesses are torn between e-marketing or direct mail. It’s apparent that social media and emails reach a wide audience, but we are exposed to at least 4,000 ads each day![1] Have you engaged with your customer? Have you cut through the noise?

To make marketing campaigns as effective as possible we work with you to advise how to target the right audience. We can help you…

Produce powerful messages and designs
Print and produce engaging marketing material
Measure the success of your campaign.

1. Eye Tracking Technology – scientific analysis of your creative

Eye tracking provides an insight into how customers are looking at your advertisement and how slight modifications to the creative can increase its effectiveness.[2] Following a reader’s eye movements through eye tracking technology explains how a mailing grabs our immediate attention; giving marketers that crucial insight into the customer’s perspective.

Heat maps provide a visual representation of what someone may be drawn to within the essential first few moments of your communication. Simply using different visuals or arrangements can have a significant effect on your customer’s response.

2. Trees for Life – rewilding ancient forests

Sharp Cat makes it easy for everyone to be green! With each mailing sent out, a new tree is planted in the Trees for Life UK forest restoration project on your behalf.

We’ll keep you posted by giving you annual updates on the number of trees you’ve planted to show how your organisation is contributing to a better environment.

3. Postal Information Reports (PIRs) – posting confirmation

Following your mailing, we provide a full postal information report as a permanent reference of the important statistics relating to your campaign. All PIRs will include:

A description and image of what was mailed
Valuable facts and figures about the data collected in your campaign
A visual map of the households and businesses receiving your mail
The number of trees you have indirectly planted
The option to add your own branding, so you can present your PIRs to clients

Click here to have a look at our sample PIRs!

The Catters team are here to enhance your marketing strategy through mail and aim for your campaign to get the best results possible; providing reports, case studies, statistics and research tools so you can produce mail that will engage with your customer. Best of all, all these services are free of charge!

[1] https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#295f249d626e

[2] https://dma.org.uk/article/focus-on-eye-tracking

The post 3 FREE Sharp Cat Services You Probably Never Knew Existed! appeared first on Sharp Cat.

Mail Opt Out – a free service to stop unwanted mail

Lioncat — Mon, 04 Dec 2017 15:07:22 +0000

Why Use Mail Opt Out to Stop Unwanted Mail?

Many organisations like to use mailing houses such as Sharp Cat to market their products and services using Royal Mail deliveries. Organisations such as councils, political parties, travel agents and retailers find mail a great way to communicate.

At the same time, building trust within any customer database is very important. Mailing to your target audience, those that want to receive your mail only, is the heart of success. Royal Mail call this valued mail because research indicates that wanted mail is generally well received.

Sharp Cat has the answer to make it easy for your mailing audience to opt in or out of your database. We are one of the only Mailing Houses in the UK to have a dedicated opt out website. This site enables consumers and businesses to set up their own mail preferences. Easy to use and free of charge see http://MailOptOut.co.uk

Registering with the Sharp Cat Mail Opt Out scheme is one of the single most effective measures individuals on your database can take to stop unwanted mail and start valued mail. The best part is that receiving wanted mail increases interest in the content. (Research from Mailmen.co.uk)

Mail Opt Out allows individuals to unsubscribe from any database mailed by Sharp Cat. Individuals are excluded from specifically requested mailings. There are four easy options for people to unsubscribe – Mail, Phone, Email or Web Form.

It takes just a few minutes to register and about 2 weeks for the opt out to be effective. Even if you are currently working with another mailing house the service can still be provided. Just contact one of the Sharp Cat team for further information. Email mail@sharpcat.co.uk or call 0333 772 0946. Sharp Cat is fully GDPR compliant and data protection registered.