mail opt out – Sharp Cat

3 MORE Free Sharp Cat Services You Probably Didn’t Know Existed!

Cassidy Walton — Wed, 13 Nov 2019 16:17:47 +0000

At Sharp Cat, we aim to deliver more for your money to ensure you are getting the best value mailings. Following our last article, where we highlighted just a few of the perks that can make your campaign worthwhile, we still have some unique services that you need to know about before choosing your mailing house!

Account Managers

Have you ever found it troublesome to get in contact with your supplier? As standard, every client receives 2 Account Managers so you will always have someone to communicate with throughout your mailing.

Double the Account Managers also means double the expertise; with continuous communication, they’re available to provide their insights through every step of your project to help you reach your marketing objective.

Mail Opt Out & Returns Handling

A cluttered office means a cluttered mind! Don’t let returned mailings affect your productivity when we can provide a painless return handling process that is GDPR complaint and maintains good customer relations – all without you lifting a finger!

Simply opt-in to return management and we will handle undeliverable or returned mail. We supply monthly updates where you can see what has been sent back and the reason for return.

Pallet Recycling Scheme

Sharp Cat operates a unique recycling scheme offering delivery pallets to the community. Repurposing everyday items gives you a unique piece of furniture that can be sized to fit any nook or cranny, so you’ll finish with something that’s tailored to you.

Some of our residents have sent in photos that exhibit their creative side, showing how a bit of imagination and a lick of paint goes a long way! Call us on 0333 772 0946 if you’d like to enquire about available empty pallets.

Sharp Cat has a wealth of print and mail information to share plus a variety of added value services. To find out how we can tailor your campaigns to meet your marketing needs, email mail@sharpcat.co.uk or give us a call on 0333 772 0946.

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Mail Opt Out – a free service to stop unwanted mail

Lioncat — Mon, 04 Dec 2017 15:07:22 +0000

Why Use Mail Opt Out to Stop Unwanted Mail?

Many organisations like to use mailing houses such as Sharp Cat to market their products and services using Royal Mail deliveries. Organisations such as councils, political parties, travel agents and retailers find mail a great way to communicate.

At the same time, building trust within any customer database is very important. Mailing to your target audience, those that want to receive your mail only, is the heart of success. Royal Mail call this valued mail because research indicates that wanted mail is generally well received.

Sharp Cat has the answer to make it easy for your mailing audience to opt in or out of your database. We are one of the only Mailing Houses in the UK to have a dedicated opt out website. This site enables consumers and businesses to set up their own mail preferences. Easy to use and free of charge see http://MailOptOut.co.uk

Registering with the Sharp Cat Mail Opt Out scheme is one of the single most effective measures individuals on your database can take to stop unwanted mail and start valued mail. The best part is that receiving wanted mail increases interest in the content. (Research from Mailmen.co.uk)

Mail Opt Out allows individuals to unsubscribe from any database mailed by Sharp Cat. Individuals are excluded from specifically requested mailings. There are four easy options for people to unsubscribe – Mail, Phone, Email or Web Form.

It takes just a few minutes to register and about 2 weeks for the opt out to be effective. Even if you are currently working with another mailing house the service can still be provided. Just contact one of the Sharp Cat team for further information. Email mail@sharpcat.co.uk or call 0333 772 0946. Sharp Cat is fully GDPR compliant and data protection registered.

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Are you handling your Mailing Returns correctly?

Lioncat — Fri, 17 Nov 2017 01:23:24 +0000

A good Direct Mail Returns Management Service (RMS) can be a very useful tool to assess the success or failure of any marketing campaign,

Direct mail has been responsible for getting the message across in some fantastic marketing campaigns. However, a campaign only has the possibility of becoming a success if it is seen by the addressee and crucially the correct target audience. If that audience has moved then the marketing material that you might have spent days or weeks working on will not be seen, except possibly by the postman who will see it twice – once on delivery and once on return!

Imagine that your marketing campaign has failed.. not only will you have spent a lot of money on it and have a very poor response rate to boot, but you will questioning how and why this could have happened. One of the key elements to be examined will be your data. Ask yourself, how good was the data used? What could I have omitted mailing so that this was more successful?

Sharp Cat can help you to create a solid, valued direct mailing audience by using direct returns data.

We have always promoted the idea that building trust with your mailing audience, allowing them to easily opt in or out of your database should be a priority. We have a dedicated website for this purpose www.mailoptout.co.uk. Take a look! Demonstrating on the envelope that removal is easy is just one way to ensure that trust. The days of sending out massive mailing campaigns to anyone on a database is to end in March 2018 with the implementation of the General Data Protection Regulation(GDPR).

All mail that is returned to Sharp Cat is counted and recorded for our clients as a free service. With your permission that information is data captured and held securely so that it can be used as a suppression file on any future mailing campaigns you might do with us. We understand that IT departments in companies are very busy and suppressing a set of data from a large Customer Relationship Management (CRM) system could take several weeks so we offer this buffer built into our own RMS. We will supply your returns data, free of charge, to you on a monthly basis so that you can remove the relevant information from your own database. With your data cleaned you will know that the addresses that you are reaching out to will be the intended audience. Further, once GDPR is in place a good RMS will be even more important since any inclusion of an address which had previously asked to be removed from a database could create a major financial issue for your organisation.

Sharp Cat’s RMS will undoubtedly save you money – you will be able to see the value of returned data immediately. If you take into account the creative design, print and postage costs of wasted mailings the savings really do add up.

Some Live examples

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