Mail Fulfilment and Direct Mail Services


The job of a professional mailing house is to expertly produce your print and mail.

Whichever type of mail fulfilment service you are looking for and whatever you call it speak to Sharp Cat. You’ve come to the right place whether you want plenty of advice or very little interaction, because all direct mail is produced to the same high standard:

1. On the date/s required
2. With a professional finish
3. With the right advice

Direct Mail Services

Urgent Mailings

Is your direct mail urgent? Has a web page, product, service, speaker or venue delayed the process? If you want your mailing to be posted as soon as possible, Sharp Cat can help.

The systems and people in direct mail services thrive on urgent requests. This means that short notice mailings are regularly printed, produced and posted to very short lead times.

Same Day Mailings

Sharp Cat works with clients who book in mailings during the morning for mailing out in the afternoon. Same day mailings follow the same stringent quality system as multi-day mailings. Many organisations today require reactive mailing partners who can comfortably deal with demanding requests.

Processing, printing, proofing and fulfilment are all coordinated by highly organised Account Managers. A client-friendly Job Plan and proofs are created with every mailing. Once completed, important data statistics and mail dates are confirmed by a comprehensive mailing report.

Direct Mail

Mailing Advice

Any direct mail service can be chosen on its own. Or a combination of services can be selected together for a complete package of design, mail, data, print, post and response handling. If you are planning to mail and have a question why not ask? Call 0333 772 0946 to speak to an Account Manager or send a quick message to

Direct Mail Services

Direct mail services include design, print services, data processing, data printing, mail production, postage, returns handling, GDPR response management and recycling.  

Mailings can be fully addressed (conventional method), partially addressed (to a household or business) or not addressed at all and sent out with the Royal Mail Household Delivery Service.

Machine Enclosing and Hand Fulfilment

All mail is either hand enclosed or machine enclosed. Machine enclosing provides speed, efficiency and price advantages whereas hand enclosing offers a limitless assembly process. As long as its suitable for posting, any item can be hand packaged.

Machine enclosing – up to 10 inserts per pack
Matching – 100% match guaranteed
Hand enclosing – all formats
Folding – endorsed formats and multi pages as well as standard folds
Finishing – tabbing, stapling, binding, gluing, assembling, nesting, boxing, wrapping, dividing

Direct mail fulfilment have the same eco-commitment as print services. In addition, the Recycle Now logo is provided on envelopes as standard. Sustainable Mail, Royal Mail ‘green mail’, is automatically applied to all advertising mail that meets the qualification criteria.

Partially Addressed Mail

The new product from Royal Mail that is designed to offer a cost effective alternative to conventionally produced mail. At approximately 4 pence per item less than equivalent Advertising Mail products Royal Mail has found that partially addressed mail performs as well as conventional mail on ROI.

The main difference with partially addressed mail is that the mail is addressed to a generic title. Examples are Resident or Modern Family for households and The Manager, The Product Buyer for businesses. Data for partially addressed mail can be bought from Geolist data.

Unaddressed Mail

Royal Mail Door Drop (HDS, Household Delivery Service) is an attractive option to blanket reach customers. This is because it gets messages into homes in a more powerful way than the background noise of some other types of advertising.

• When the exact same marketing material is delivered as inserts in magazines and newspapers it is much more commonly thrown away without being read.

• Door drops containing offers or useful information get people to respond positively.

• Geographically targeted door drops define households that are more likely to be responsive to a localised message.

• Creative artwork and designs have more freedom than postal services.

• Lower delivery costs make door drop hand-delivery particularly attractive for larger quantities.

Leaflet Distribution & Royal Mail

It’s worth bearing in mind that Royal Mail has complete access to all the delivery points in the UK whereas non Royal Mail hand deliveries do not. For London or densely populated towns conventional mail is the far better option for access to all city apartments and complexes.

General Office Post

Despite the rise of electronic communication organisations still have plenty of daily physical mail to send out. This costs money. And takes time.

What businesses might not realise about day-to-day mailings from the office is that they can be:
• An inefficient use of employees’ time.
• Expensive for printing and printer consumables.
• More costly for postage – franking is not always cheapest.
• Low on quality control and without an audit trail.


Hybrid mail allows companies to create A4 business documents, then send them in a click to Sharp Cat. Here they are printed, folded, enclosed and posted. As a result you get all the efficiency, quality enhancements and cost savings that come with a professional direct mail services provider. Without leaving your desk.

Quick and easy, once set up hybrid mail revolutionises conventional mailing for business.

Hybrid Mail Benefits:

• Lowers printing costs – desktop printing is less cost-efficient.
• Cuts postage costs – trade mailing services secure better rates than franking machines.
• Reduces errors – certain auto checks are made.
• Increases productivity – frees up offices for more constructive tasks.
• Improves the consistency of quality – office printers can vary.
• Saves frustration – no more printer jams.
• Provides a clear audit trail.

Hybrid mail is the future for savings, efficiency and increased productivity in daily business post.

The one thing most of us want from a direct mail campaign is a great response. But this in turn can place an especially huge pressure on a company’s operations. Because successful direct mail creates sudden surges in demand, even the most experienced companies can find themselves with backlogs or queues.

Multiple Response Channels

Response Handling helps businesses deal with demand through their preferred channels. Demand may be extraordinary or expected. It may be an overflow service or for a fully outsourced response service. Response channels include post, email, SMS, the web, telephone, voicemail and IVR. Each service ensures that respondents benefit from fully responsive, professional attention.

Response services are accessed through an encrypted portal 24/7. Information includes stock, re-order levels and ordering activity.

Direct Mail Services for Response Handling:

  • Overflow or full outsource
  • Consistent service to create the best impression
  • Stock management and replenishment
  • Often more cost effective than handling in-house

Business Reply/Freepost

  • All reply services available
  • Own address Sharp Cat customised address
  • No account management fee
  • Simple per unit pricing structure

Sharp Cat understands the pressures faced by working in the technological age. This is why the Support Team provides a complete mail management service. From the moment client’s make contact, Sharp Cat gets to work to manage the entire mailing process. Client’s are in control and kept progress informed.

Each project always has two assigned Account Managers to talk with or correspond to. This means that two active direct mail heads are taking care of every mailing.

Direct Mail Services – Reporting, Proofs, Job Plans

Client’s tell us that whilst they might not want to get involved with time consuming detail they do want to see proofing details. They also want to know that their mail production is on schedule. This is why each mailing includes production proofs for approval, a timeline and a full Job Plan.

Some clients prefer their Sharp Cat Account Manager to take care of proofing sign off on their behalf. This is especially the case for client’s with regular same format mailings. So this is an option too, for clients that like have the proofing responsibility taken care of.

Additional, free features are also included as part of the mailing service:

Track-Pack Monitoring

Records the delivery dates for selected packs in a posting from collection day to arrival.

Stock Management

Keeps a tab on mailing material stock levels, reorder levels, deliveries and despatches.

PIRS Posting Report

Summarises many mailing details including colour images of the mailing inserts, the finished pack and mailing date/s.

A Tree for Life

With every mailing one tree is planted the Trees for Life restoration scheme. Updates are sent to each client about how many trees have been planted for their mailings.

Easy Returns Handling

All postal returns that are sent directly to the Sharp Cat Postal Administration facility are batched, scanned and recorded. The reason for return as well as the contact details are the  supplied in an encrypted data file.

An After-Mail Package in One

With so many channels competing for attention it makes sense to have a reliable mail services supplier. Especially one that provides a package of after-mail follow up information to confirm that everything is complete.

One of the most popular direct mail services is fulfilling brochure requests.

Fast Despatch

Because people specifically make brochure requests they are known to be a valuable source of potential business. This means that the speed of arrival as well as the presentation can make a big difference to how a person feels about a company.

There’s a number of advantages in having company brochures sent out by a qualified mailing house:

Fast arrival. Brochures despatch quickly. Choose from same day or next day from date of request.
More room. Brochures and literature are stored away from offices. Clutter reduces and space is saved.
Consistent look. The brochure pack is presented the same way. To a high standard every time.
Useful information. Activity reports with easy to read summary figures are automatically supplied.
Less UK postage. Postage rates are much cheaper than stamps and less than franking machines too.
Even less international postage. For oversea post there’s at least 20% off standard franking rates.

Has the Internet Replaced Brochures?

Although extremely popular, online viewing is no substitute for receiving a physical brochure. Many people simply enjoy the experience of having a company brochure, as well as online viewing.

The physical experience of leafing through a requested brochure in the comfort of home is unique. Likewise in business there are times when hard copy information is a better read through.

Direct Mail Fact

“After 28 days 27% of mail is still live within the household”

Source: DMA/JICMAIL2018 Direct Mail Annual Report

Several unique advantages:


You can hold, it, read it, recycle it or keep it. Whatever it is that you decide to do there is a physical interaction between recipient and mail.


Tweets, FB, television, radio and email bombard in profusion every day. The average email receipt per day is x147 – and around x71 of these are deleted within 3.2 seconds of viewing.


People that receive mail ‘remember more and experience higher levels of emotional engagement’ (MarketReach).  Good for your communication and good for your mail campaign.


Direct mail responses are boosted by running other media. And responses to other media are significantly increased by running parallel direct mail.


Proof reading is a low cost service that gives a great deal of peace of mind.

Simple errors can pass unnoticed by many eyes. Common errors include mis-spelling of strap lines and incorrect day of the week or year for letter or event dates. Similarly, wrongly cased letter closes like ‘Yours Sincerely’ can easily slip through.

A good proof read detects errors before mail is posted.

After your post is safely out for delivery a posting report is sent to you. The report summarises all of the important facts and figures about your mailing. Clients say that they particularly like the visual data map detailing the spread of each mailing. They also like the images of the items posted and pack front.

In the meantime your Account Manager takes care of your residue material. Items are assigned back into stock, for recycling, returned to you or sent on a tracked delivery to a destination of your choice.

What are returns?

An under rated, but valuable source of data!

Updating returns raises the integrity and legality of a database. It also keeps marketing costs and environmental waste down. Dealing promptly with returns also helps meet GDPR obligations.

For these good reasons Sharp Cat provides free of charge returns handling for all mailings. Included within this valuable service is a postal returns address, incoming post sortation and data capturing. As well as the contact information the reason for return is also supplied.ted.

Every mailing house has wrecks or spoils during the production process. This even happens when hand enclosed. It’s important that every one is reproduced so that 100% of a mailing is distributed.

Do your mailing spoils get reproduced or left out of the mailing? The ones that are left out could potentially be respondents.

Ensure that every potential respondent is mailed by working with a 100% reprinted, 100% posted direct mail service.

Some of Our Work

Sharp Cat provides mail services for hundreds of businesses across thousands of mailing projects. Whether you want to change mailing house or just try out a different mail service, we are confident that you and your team will be happy with the results.

Contact Us Today!

Sharp Cat is a tried and trusted provider of well supported print and mailing operations.


Questions or enquiry? We'd love to hear from you so please send us a message and we’ll get back to you as fast as we can.


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